Which term refers to a brand name typically trademarked by the manufacturer?

• A. Brand name
• B. Trade name
• C. Generic name
• D. Chemical name

Answer: (B)

In pharmacology, each drug has a nonproprietary (generic) name and a commercial name used for marketing. The name used for the marketed product, which is typically protected by a trademark, is the trade name. This is the label you’ll see on the bottle and in advertising, tied to the manufacturer who owns the trademark. The generic name identifies the drug’s standard, non-brand name and can be used by any manufacturer; the chemical name describes the exact chemical structure. While brand name is often used interchangeably in everyday language, the formal term for the trademarked, market-facing name is trade name.